Our values: rabbits deserve love, understanding, respect, care and protection.
Our vision: a world where rabbits are no longer exploited and treated as commodities.
Our mission: expose the hidden side of the pet trade. Campaign for a ban on the breeding and selling of rabbits in the UK. Promote the highest welfare. Recommend adoptions. Support ethical rescue centres.
Rabbits are the third most popular pet in the UK, yet the most misunderstood and neglected. Thousands of rabbits end up in rescue centres every month, after being bought on a whim, neglected or abandoned. Many more are resold online, given away, passed from pillar to post, kept in small cages or hutches, deprived of their basic needs including exercise, companionship and veterinary care.